Audemars Piguet × Swatch Royal Pop: Release & Pricing Confirmed

The release

The Audemars Piguet × Swatch Royal Pop collaboration was officially released on Saturday, May 16, 2026, through Swatch retail boutiques globally. Distribution was limited to 21 of 27 US Swatch locations plus key international flagships in London, Tokyo, Hong Kong, Geneva, Milan, and Paris. There was no online retail release through Swatch.com.

Pricing: $400 for the Lépine style (crown at 12 o'clock), $420 for the Savonnette style (crown at 3, with hinged case cover). The full collection of all 8 colorways carries a combined retail of $3,240.

The product

Royal Pop is a 40 mm Bioceramic pocket watch powered by a new hand-wound version of Swatch's SISTEM51 movement, providing a 90-hour power reserve. The case design references the octagonal bezel of the Audemars Piguet Royal Oak, with eight visible (decorative) screws molded into the case.

The eight colorways are: Otto Rosso (Italian, red), Huit Blanc (French, white), Green Eight (English), Blaue Acht (German, blue), Orenji Hachi (Japanese, orange), Lan Ba (Mandarin, turquoise), Ocho Negro (Spanish, black), OTG Roz (Polish, pink). Each is named for "eight" in a different language — a nod to the eight signature screws of the Royal Oak bezel.

The market response

Initial allocations sold out at all participating US boutiques within 48 hours. Secondary market listings on StockX, Chrono24, and eBay opened at retail and climbed to $700–$1,500 per individual colorway within 24 hours, with full collection sets trading at 80–100% premiums over the $3,240 retail.